Seasonal Social Media Campaigns for Vision Direct
Easter
We asked our customers to cut out, stick together and colour in a cute bunny for their chance to win a prize. They shared their bunny on Instagram using the hashtag #BunnyColourComp. We also worked with influential crafts bloggers to promote the campaign.
Instagram Interactions With #BunnyColourComp
Downloadable Easter Bunny Cut Out Template
Halloween
The goal of our Halloween microsite was to sell more coloured contact lenses, which are incredibly popular at this time of year. We worked together with prominent bloggers to promote their makeup tutorials featuring our contact lenses and gave customers incentives to order. We also provided fun additional content, including downloadable pumpkin carving templates.
Landing Page
Pumpkin Carving Templates (Downloadable PDFs)
Christmas #pugpostcard
The 2015 "A Pug's Xmas" video campaign (see the Vision Direct collection folder for this project) was our single biggest success story to date, amassing over 1.1m views on Facebook and 8.6k shares for a very minimal promotional budget.
In support of 2016's follow up campaign, we created a colouring competition that encouraged our customers to get involved with the brand in a fun and playful way. We gave free colouring pencils to anyone who sent us back their postcard, as a way of rewarding super engaged brand ambassadors.
We received so many postcards that we made a mural at HQ!
Colouring Competition & Free Colouring Pencils Gift
Christmas #christmascrafted
We asked our customers and our favourite craft bloggers to cut out & decorate a Christmas tree, using their Vision Direct box. This campaign highlighted our commitment to recycling while continuing our strong social engagement with customers.
